SAM MAGAZINE

EDITORIAL

Click the image to read and download a pdf of this article. 

Click the image to read and download a pdf of this article. 

When I arrived at SAM, their members magazine was more like a brochure of upcoming events. Working with the Creative Director and Senior Designer, I helped reimagine the magazine as a magazine.

Filled with high-impact images and a variety of art news, in-depth previews of upcoming exhibitions, interviews with curators (and a calendar of upcoming events—we preserved that, but confined it to one spread!), the new SAM magazine delivers content three times a year. 

For each issue, I worked with museum leadership to plan the editorial calendar. I collaborated with graphic designers on concepts for layouts and nontraditional spreads ("What if this is a teaser instead of an article? What if this is a Q&A?"). I frequently interviewed multiple curators, artists, and other experts as well as doing extensive research. From 5-word blurbs to 700-word articles, I worked on the magazine from cover to cover. 

But don't take my word for it...

You have done an outstanding job with the new magazine and I hope it continues under such good hands—great format—lots of information—cogently written—laid out in a clear manner—all inclusive of SAM activities—in all a masterful accomplishment.
— SAM Member
I just received Volume 1 of the new SAM newsletter. It is fabulous!! Very readable, very exciting, great visuals, excellent texts. This is so exciting! BRAVO to you and the many people on the staff who helped create this perfect new look!
— SAM Trustee
Click the image to read and download a pdf of this article. 

Click the image to read and download a pdf of this article. 

Click the image to read and download a pdf of this article. 

Click the image to read and download a pdf of this article.