BROOKS PR INVITATIONAL & SAM'S TEEN SCENE

FOR TEENS

Every year, Brooks invites the fastest high schoolers in the country to Seattle, WA, to the PR Invitational.

For those of you who aren't award-winning track athletes (because we can't all be prodigies), PR stands for Personal Record. 

These high schoolers are tough. They're fast. And they're ready to eat the track.

Which means that I got to unleash my own inner beast and write, as Cheryl Strayed says, like a mother****er.

 


I wrote for a variety of SAM's teen programs—from event ads to posters to website copy. SAM's teen programs are inclusive, wacky, and educational—with an emphasis on building community, both among teens and for teens within the larger space of Seattle. The biggest challenge here was how to make cultural programming sound like a party without using the word party (because: cultural programming). Plus, research shows that teens hate being called teens. The answer? Fun language that was peppered with active verbs and a call to make a little noise. 

 

SAM'S LANDING PAGE FOR TEENS

"Hey artists, thinkers, and innovators! Itching to make art, express yourself, take over the museum? SAM’s teen scene is packed with creative minds and contagious energy.

Get involved and make new friends, create art, plan events, and ask questions about the world we live in. Get a little loud, a little messy. Let your voice be heard."