SAM EXHIBITIONS, MEMBERSHIP + DEVELOPMENT CAMPAIGNS
TV SPOTS + VIDEOS
For every campaign, I worked with the creative team to figure out how best to sell the show. I wrote the voiceovers for these videos, and any text that appears on the art cards. In many cases—such as for Pop Quiz!—I helped design the concept.
(We had several other ideas for that one—including dressing a band of small children up as identical Andy Warhols and teaching them to play Velvet Underground songs.)